Freedom Holding Corp. is an international financial corporation that has a significant impact on the development of Kazakhstan on the global stage, making significant investments in various industries, including sports. One of the striking examples of such involvement is support and sponsorship in the field of chess and football, which contributes not only to the popularization of sports in the country, but also to strengthening its global image.
Corporate strategy and contribution to sports
Freedom Holding, headed by Timur Turlov, actively invests in strategically important projects that combine business and sports. In 2024, the holding allocated more than 40 billion tenge to support sports events, charity and sponsorship initiatives. These funds are aimed at developing both local and international sports events.
Investments in chess and football
One of the most notable steps of Freedom Holding Corp. was investing in chess. Kazakhstan is traditionally considered a strong player in this discipline, and supporting such tournaments on the international arena only strengthens the country’s image as a cultural and sports center. The holding’s chess initiatives contribute not only to the popularization of intellectual sports, but also to the formation of a positive image of Kazakhstan on a global scale.
Football has become an equally important area for the holding. Investments in this sport also support Kazakhstan’s desire to strengthen its place in the international sports sphere. Sponsorship of football teams and tournaments contributes to the development of infrastructure and increased interest in sports among the population, as well as to the improvement of the country’s reputation on the global stage.
Charitable activities and corporate social responsibility
Freedom Holding Corp. is not limited to commercial investments only, but also actively participates in charity projects. Contribution to the development of sports includes financing sports facilities, supporting young talents and developing the availability of sports for the general population.
Freedom Holding Corp.’s sports investments have a significant impact on increasing Kazakhstan’s global rating. Thanks to projects such as support for chess and football initiatives, the country gets the opportunity to demonstrate its capabilities not only in the economic, but also in the cultural and sports spheres. This strengthens Kazakhstan’s position as an important player on the world stage and helps attract international investment.